BOSTON J. Winsper & Co. has been selected by Pilatus Business Aircraft to handle marketing duties, the agency said.
Providence, R.I.-based J. Winsper & Co. won the business after a review of undisclosed contenders.
Based in Broomfield, Colo., Pilatus manufactures single-engine, turbo-prop aircraft. The company was founded in 1939.
"We asked each agency to meet key criteria and J. Winsper & Co. had the upper hand with its strategic approach, aviation marketing experience and luxury brand expertise," said Pilatus Business Aircraft chief marketing officer Tom Aniello, in a statement. "They also have experience working with international brands, which is critical for our continued efforts to present a consistent, effective global image."
Spending on the business is in the six-figure range. The agency is initially charged with revamping collateral materials.
"We are thrilled to develop a world-class solution for a firm that has the reputation as a premier global brand that stands for quality, precision and end-user elation," said the shop's president Jeff Winsper, in a statement.
J. Winsper & Co.'s client roster includes Siemens Business Services, Hawker Jets and Raytheon Aircraft.