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NEW YORK Following the aromatherapy trend into a new category, Bic is rolling out a scented version of its Soleil disposable razor.
The entry, Soleil Twilight, comes on the heels of 2003’s Intuition razor from Schick, which secretes a scented skin conditioner to help avoid razor burn. Twilight is a first for the disposable category, though, and manages to be scented without having a liquid attached.
Susan Lanzarotto, senior brand manager at Bic, said the method of the razor’s scenting is a trade secret.
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