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Women’s destination, iVillage.com, inked a multimillion dollar marketing agreement with bottled water company, Dasani, on Tuesday. As part of the co-branding partnership, Dasani will put the iVillage logo on every bottle of water in the marketplace. Dasani will also place a hyperlink to iVillage from the Dasani Web site and vice versa. New York-based iVillage will also build an exclusive online community within its network highlighting the Dasani Wellness team — a group of coaches with expertise in cooking, nutrition, fitness and stress management.
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