iTV: Good News and Bad News | Adweek iTV: Good News and Bad News | Adweek
Advertisement

iTV: Good News and Bad News

Advertisement

There is good news and bad news projected for the future of that technological ingenue, Interactive TV. New York-based Jupiter Media Metrix forecasts that by 2005, iTV will have grown 83 percent. By comparison, the number of online households is slated to have increased only 9 percent. However, analysts warn that because of a fragmented availability of the iTV's technology and infrastructure, this happy growth will not occur on a national basis, but will be spread regionally.

"Programmers and advertisers looking to target the iTV audience must understand what can be delivered by cable or satellite and plan their initiatives accordingly," said Lydia Loizides, a Jupiter analyst, in a news release.
In other words, Net-users take heart: a World Wide iTV Web may not be in the immediate picture.