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LOS ANGELES Washington Mutual has confirmed hiring Omnicom Group’s TBWA\Chiat\Day in Playa del Rey, Calif., as lead agency on its $100 million-plus ad account. Publicis Groupe’s Leo Burnett in Chicago was the previous lead shop. Adweek.com first reported the shift yesterday.
“Our goal is to be the nation’s leading consumer and small business bank, which reflects our vision, and we believe TBWA\Chiat\Day will help us establish this positioning,” said Genevieve Smith, CMO at WaMu, in a statement.
“Washington
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