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LOS ANGELES Toys R Us has selected Hill, Holliday, Connors, Cosmopulos for creative chores on its estimated $90 million ad account following a review.
The client today confirmed that Hill, Holliday won the business, news first reported on Monday by Adweek.com.
“Throughout the search process, Hill, Holliday consistently demonstrated a great balance of strategic insight and creative thinking,” said client president Ron Boire, in a statement. “They clearly understand our business, our customers, the value of our brand heritage and our vision for the future.”
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