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NEW YORK The New York State Lottery has retained DDB here as lead agency on its ad account after a review, the client has confirmed. Annual media spending is about $40 million.
Omnicom Group’s DDB beat at least three other contenders: Interpublic Group agencies McCann Erickson and DraftFCB and WPP Group’s Young & Rubicam, according to sources. Final presentations took place three weeks ago at the shops’ New York offices.
Both creative and media duties were in play and DDB sister shop OMD here kept the media component.
The
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