NEW YORK The New York State Lottery has retained DDB here as lead agency on its ad account after a review, the client has confirmed. Annual media spending is about $40 million.
Omnicom Group's DDB beat at least three other contenders: Interpublic Group agencies McCann Erickson and DraftFCB and WPP Group's Young & Rubicam, according to sources. Final presentations took place three weeks ago at the shops' New York offices.
Both creative and media duties were in play and DDB sister shop OMD here kept the media component.
The new contract runs for six years.
"New York Lottery advertisements have become the gold standard for the Lottery industry," said Lee Garfinkel, chairman and CCO of DDB in New York. "The New York Lottery is part of the fabric of this agency, and we look forward to developing creative new ideas to help the organization achieve strong results for the people of New York."
With the exception of a three-year stretch beginning in the late 1990s, DDB has handled the New York State Lottery business since 1988. Grey had the account between 1998 and 2001.
DDB's current work uses the tagline, "You never know."
The lottery becomes the third client since March that the New York shop has successfully defended in reviews, after Hertz and Georgia-Pacific.
This story updates an item posted yesterday with client confirmation and additional details.