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NEW YORK Discover Financial Services has selected The Martin Agency to handle creative duties on its ad account, the client has confirmed. Estimated billings are $80 million.
Three other shops contended for the business: Young & Rubicam, Foote Cone & Belding and TM Advertising, according to sources.
In the end, however, the client narrowed its focus to Interpublic Group’s Martin in Richmond, Va., and WPP Group’s Y&R, whose Chicago office led its pitch, said sources.
Select Resources International in Santa Monica, Calif.,
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