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DALLAS Wal-Mart has confirmed placing its ad account in review and a client representative said the retailer informed lead agencies GSD&M and Bernstein-Rein, along with various smaller roster shops, of its decision last Friday.
“We want to be sure we have the best possible resources on our marketing across all spaces,” the rep said, adding that the incumbents have been invited to participate. Both said they plan to defend.
GSD&M has worked for the retailer for the past 19 years.
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