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Every baby boomer remembers playing Putt-Putt in his or her youth.
Coyne Beahm’s challenge, when it won the Fayetteville, N.C.-based amusement franchiser late last year, was to rebrand the venerable miniature golf courses as viable entertainment for a generation of 8- to 13-year-olds raised on music videos, laser tag and computer games.
“Putt-Putt is fighting for space against the clutter of competition,” said agency creative director Mac Stroup. “So we decided to focus on the core experience, a fundamental miniature golf game with a turf carpet and orange bumpers.”
The Greensboro, N.C.,
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