Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s not just Cosentino’s first Super Bowl spot —it’s the first-ever Super Bowl spot for a countertop surface. For Cosentino, maker of natural quartz surfacing, it kicks off its first national ad campaign. For 16-person independent Freed Advertising in Sugar Land, Texas, which made the ad, it’s a dream come true. “Some people have to wait a lifetime to get a Super Bowl spot. We only had to wait about 20 years,” says agency president Gerald Freed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in