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In conjunction with its new ‘Look who’s nice’ campaign for its Hallmark Gold Crown retail outlets, Hallmark Cards in Kansas City, Mo., St. Louis-based public relations firm Fleishman-Hillard and Bruskin/Goldring Research, Edison, N.J. conducted a survey on niceness. More than 1,000 people nationwide were polled about who and what they consider nice.
From a list of five celebrities, Oprah Winfrey received the most votes (33 percent) as the nicest. Tom Hanks finished second with 21 percent.
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