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Overcash & Moore has a new name, sort of, and a new direct mail piece that touts some of the ch-ch-ch-changes at the Raleigh, N.C., agency.
Prospects have begun receiving a compact disc holder from the agency. There’s no cd inside, but there are some spiffy liner notes about the agency’s past, present and future. To wit: the shop maintains (tongue-in-cheek) that it started as Overcash & Best, which created ads for free drinks and sub sandwiches.
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