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McKinney & Silver has advanced to the final round of Aetna/U.S. Healthcare’s $40 million review.
The Raleigh, N.C., agency joins New York’s Grey in a final presentation to be made at the insurer’s Hartford, Conn., headquarters this week.
There is no incumbent on the account.
Waylon Ad, the St. Louis shop that handled corporate marketing projects for Aetna, and Saatchi & Saatchi of New York were both eliminated late last month.
McKinney was invited to the pitch as a result of successful project work undertaken for Aetna’s Intellihealth Web site.
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