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Walt Disney Co. this week opens its newest theme park, Disney’s Animal Kingdom, at the Walt Disney World complex in Orlando, Fla. And awaiting the first visitors is Ronald McDonald.
McDonald’s is the official sponsor of the park and the sole corporate sponsor of DinoLand U.S.A., one of the park’s three main areas. As such, it will leverage its involvement to the hilt with advertising and promotions, beginning April 24, that tie in with the attraction.
Super Size fry packaging will include instant-win sweepstakes games pieces.
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