It's Ingalls vs. Partners for Blues

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The competition for Blue Cross & Blue Shield of Massachusetts’ estimated $4.5-6 million account has come down to a pair of Boston shops with contrasting styles.
Ingalls and Partners & Simons will make final presentations early this week. The latter is pitching with Pro Media, Natick, Mass.
Eliminated from contention last week were Barradas Yeaton & Wold in Portsmouth, N.H.; Mintz & Hoke in Avon, Conn.; and the team of Davis & Goransson and Western Initiative Media Worldwide, both in Boston.
“These guys have been awesome,” said client official Noreen Young.


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