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Time Warner Communications, a cable provider in Orlando, Fla., signed Fry/Hammond/Barr as agency of record for its $2-3 million ad account.
The Orlando shop is said to have defeated local rival Cramer-Krasselt.
Time Warner Communications, part of Time Warner Entertainment in New York, “wanted to consolidate and have a full-service firm,” said Fry/Hammond/Barr (F/H/B) executive vice president Pete Barr Jr. The account had been split between two undisclosed Florida agencies.
Steve Stiger, client vice president of marketing, did not return calls.
F/H/B is charged with helping Time Warner retain and acquire new cable subscribers, as well as building the client’s image, Barr said.
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