It's a Family Affair at BofA's $170 Mil. Pitch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Teams made up of executives from Omnicom Group and Interpublic Group shops flew to Charlotte, N.C., last week to present integrated marketing plans to Bank of America executives, the client said.

At stake is the $170 million consumer and affluent-market business, now at IPG’s Bozell. The client is looking to move the creative account to one holding company to achieve a coordinated, multi-disciplinary approach. “We are challenging them to open up the doors to the total capabilities of their parent organizations,” said Grant O’Neal, ad director for multicultural and general market.

Omnicom’s team includes BBDO, Arnell Group, Organic and TargetBase, sources said.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in