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It's Etched In Granite

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Barradas Dominates N.H. Awards Event; State's Largest Agency Does Not Participate
BOSTON--Barradas Yeaton & Wold walked away with the most first place prizes and best of show at the 23rd annual Graniteer Awards.
Sponsored by the Advertising Association of New Hampshire, the Graniteers honor creative excellence among the state's agencies and clients. Some 230 industry professionals attended the awards ceremony at the Palace Theater in Manchester, N.H.
Of the 440 entries, 108 received awards, including 36 firsts, 37 seconds, 34 thirds and the best of show. The competition was judged by industry professionals from Connecticut, Massachusetts and Rhode Island.
New Hampshire's largest agency did not participate in this year's Graniteers. OGBE Communications, Manchester, which claims about $30 million in annual billings, has dominated the show in the past.
"We have been up to our ears" in work for new and prospective clients, said OGBE official Patrick Griffin, when asked why his agency opted not to participate this year. Ironically, Portsmouth-based Barradas, which ruled this year's proceedings, did not attend the Graniteers in 1997.
At this year's ceremony, Barradas was awarded best of show for a print campaign created for the New Hampshire Office of Travel & Tourism Development. Launched last fall, the ads spotlight the Granite State's scenic beauty and carry the tagline, "The road less traveled," taken from a poem by Robert Frost.
One execution uses the headline, "42 parks and not one has the word 'amusement' in it." The copy begins, "From the bow of a canoe to the top of a mountain, or simply sitting by the fire at a secluded campsite, you'll find New Hampshire is the perfect place to get away from it all."
Charlie Yeaton and David Wold served as creative directors on the winning campaign. Wold wrote the copy with Reid Pichard. Art direction was shared by Jocelyn Broer and David Durling.
Of its 11 first place prizes, Barradas won five for the New Hampshire Office of Travel & Tourism Development; two for Nextel Communications; and one apiece for Blue Cross & Blue Shield of New Hampshire, the New Hampshire Office of Business & Industry Development, Wee Hours Computing and the Bank of New Hampshire.
Filias Advertising in Portsmouth won six first place prizes, pulling in five for Seacoast Harley-Davidson and one for Federal Savings Bank.
Brown & Co., also in Portsmouth, walked away with three firsts, winning for Rocket Science Computer Services, First Impressions and a self-promotion piece.
The Brodeur Group in Boscawen and Tetra Design in Milford each won two firsts.
Winning single first place awards were Eastlantic Advertising; Holmes Lewis; Cry & Knowles; Retha Lindsey Fielding; Kellie Walsh; Total Print Solution; North Shore Marketing; the Bedford Granite Group; The Tracey Edwards Co.; Luma Design; and Dan Serafini Music.
Carlene Rose of Rose Communications in Bristol won the President's Award for service to the New Hampshire advertising association.
Tom Yeaton, a junior at Winnacunet High School in Hampton and son of Barradas creative director Charlie Yeaton, was awarded first prize in the student competition.