With its creative focus continuing to shift

With its creative focus continuing to shift toward a value strategy and with an expanding product line, Kia feels the time is right to explore its agency options. In addition, “the account was never pitched when it left GMO,” in 1999, said a source. “And [david-andgoliath] has never been re-viewed.” Others said money is the main issue: In at least two rounds of compensation renegotiation, one drove agency fees lower, another was said to extend the scope of work performed by the shop without a pay hike.