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Witherspoon & Associates launches the fourth phase of an ongoing branding campaign for the Fort Worth Star-Telegram this week.
The Fort Worth, Texas, shop has created several print, outdoor and radio ads for the daily newspaper.
The campaign uses two separate images and a “What it means to you” tagline to create visual puns. One of the outdoor ads shows a bull and a bear on one side and a grocery cart on the other with the statement, “What the market means to you.”
“We aim to show readers how news impacts them [whether it’s] a bill in Congress [or] a weather pattern in the Northeast,” said Diane Wigger, creative director at the Star-Telegram.
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