It's An Agency, Not A Typo

Tired of guiding others through the spelling of Halbleib/Beggs Advertising, the 24-year-old Louisville, Ky., agency has taken a new, equally odd name.
Let’s Welcome Red7e.
“We toyed with several names before settling on Red7e,” said Jim Garry, executive vice president of the $15 million shop. “But everything we considered sounded like a law firm or a garage band.”
For the linear-minded who must have an explanation of everything, Dan Barbercheck, vice president and creative director, said this: “Red is the most dominant hue of the color spectrum, seven is the luckiest of all numbers, and e is the most commonly used letter of the alphabet.”
Barbercheck said the Red7e name has been used informally as an internal code “for who we wanted to be: fresh, unexpected, different, fun and, of course, creative.