Italian Sponsorship Laws Force Shop to Close | Adweek Italian Sponsorship Laws Force Shop to Close | Adweek
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Italian Sponsorship Laws Force Shop to Close

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MILAN - New Italian legislation greatly restricting TV program sponsorships was the final straw leading to the closing of Essevi, according to president and founder Paolo Girone. Girone said that the agency was already weakened by severe cutbacks last year, the Gulf War and the recession in Italy.
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