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Italian restaurant chain Buca di Beppo is contacting agencies about its $4 million advertising ac-count, the client confirmed.
Lane Schmiesing, senior vice president of marketing for the Minneapolis-based chain, said requests for proposals had been sent to roughly 15 agencies in the Midwest, Southeast and West. The company will pare the list to “a handful” later this month before presentations are made, Schmiesing said. A decision is expected by November.
Incumbent Kerker in Minneapolis has been invited to defend.
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