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Ads Position Games as a Shared Experience
LOS ANGELES–The Los Angeles Clippers have a new campaign cheering them on.
The ads, from Italia/Gal in Los Angeles, focus on basketball as the kind of shared experience that brings people closer together, said account executive Lisa Anderson.
“Basketball is not just a guy’s game,” Anderson said. “It’s quality time spent with people you care about.”
I/G has handled the Clippers account since 1996, but this is the first time the emphasis has been taken off the players.
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