Italia/Gal Ads Give Shoney's A Younger Look

Italia/Gal Advertising’s first campaign for Shoney’s Restaurants since winning the $26 million account in December shifts the client’s focus to the quality of its breakfast menu and targets a younger family demographic.
Shoney’s is “in the process of elevating the quality of 80 percent of its menu,” said Ken Gal, the agency’s president and chief executive officer. “The breakfast bar–a Shoney’s signature–is the first step.”
Two 30-second spots, featuring heartwarming images of American family life, break nationally this week to promote the Nashville, Tenn.-based