"It was a thrill," says Sally Hogshead about shooting Harry Winston's $15 million print campaign with Richard Avedon, the legendary photographer who died just a month after the August shoot. Avedon asked creatives at Point One Percent in New York if he could use his friends as models. "When we got to the shoot, we found out his friends were Anjelica Huston, Mena Suvari and Julie Delpy!" says freelance co-creative director Hogshead, who had been expecting non-famous pals. Avedon shot most of the seven executions in minutes—Huston took 15. The results were unmistakably Avedon. In an ad featuring Suvari, for example, Hogshead says "there was something very unapologetic about her stare that we loved, and that's something he brought out." Ads broke in the October issue of Vanity Fair and November issues of Departures and The New Yorker, among others.