Advertisement

IT Company Seeking an Agency

Advertisement

Looking to better compete against rivals such as IBM Global Services, Whittman-Hart here is contacting approximately 15 shops in preparation for enlisting its first ad agency.
The company's account would largely entail business-to-business ad duties, and billings are expected to be in the low seven figures, according to a source close to the review. The account includes media placement.
Questionnaires were sent to a wide array of shops, mostly in the Chicago area. Work is expected to be concentrated on print, the source said.
A short list is expected in the next couple of weeks, with a decision due by April.
Whittman-Hart is an information technology consulting and systems design firm that reported 1998 sales of around $300 million. It was founded by Robert Bernard and named after the two main characters in The Paper Chase. In addition to its Chicago headquarters, the company has offices in London and throughout the U.S.
Separately, Platinum Technology, Oakbrook Terrace, Ill., is continuing its own search for an ad agency. The firm, which provides software products and consulting services to the information technology market, is looking outside the Midwest for a shop to handle its estimated $10 million business-to-business account.
Shops confirmed as being in the hunt for that business include Young & Rubicam and Arnold Ingalls Moranville, both San Francisco; and Sicola-Martin in Austin, Texas.