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Adding to its list of travel accounts, Irma S. Mann, Strategic Marketing has been tapped to handle the $4 million domestic ad business of the Hong Kong Tourist Association.
The Boston agency was selected after a review of undisclosed contenders, said Irma S. Mann representative Larry Marchese.
The shop will work closely with the Hong Kong office of BBDO, which serves as lead tourism agency for the Chinese territory. Irma S. Mann will likely adapt some of BBDO’s efforts for use in the U.S.,
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