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The Hong Kong Tourist Association’s North American office, located in Los Angeles, has named Irma S. Mann Strategic Marketing to handle its $4 million domestic advertising business.
The Boston agency prevailed following a review of undisclosed shops, said agency representative Larry Marchese.
Irma S. Mann, which handles several travel accounts, will work closely on the assignment with the Hong Kong office of BBDO, the lead tourism agency for the Chinese territory. Some of the latter’s campaigns will likely be adapted for use in the U.S.,
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