Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By the time Roper Starch issued its recent report on “What’s Wrong With Dot-Com Ads?”, that title had a dog-bites-man air to it. Everyone is so sick of dot-com excess that they’d be more curious about a studypurporting to find something right with dot-com ads. People might feel differently if they saw some of the trade ads for industry-specific dot-coms, like this one for a Web site serving the railroad business. Presented in the guise of a model-train kit, it has the playfulness one expects from dot-com advertising.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in