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Rocky, Bullwinkle, Boris and Natasha have a chance to cavort across the screens of children nationwide as YOW.com partners with Universal Pictures to publicize its upcoming film Rocky and Bullwinkle.
The partnership was announced today by San Francisco-based YOW.com, an Internet service focusing on the 2- to-12-year-old set. It will involve ads featuring a trailer from the movie, which opens June 30. YOW, which stands for “Your Own World,” is a stand-alone software program that downloads selected information from the Internet for children, displaying it on a simplified browser.
When children click on the Rocky and Bullwinkle banner ad, the screen goes dark and a large pop-up screen appears.
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