Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Post-portal Yahoo! is airing a new television commercial to highlight a remodeled shopping area, which goes live today. The television spot via San Francisco shop Black Rocket continues the theme, begun in spring 1996, of all the things users can do on the Santa Clara, Calif., big-box site.
Users of Yahoo! Shopping now can search through the wares of its 7,000 merchants not only by item, but by brand or retailer. An electronic wallet has been added so users don’t have to enter their shipping and billing information each time they buy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in