IQ News: Yack Sponsors Streaming Awards | Adweek
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IQ News: Yack Sponsors Streaming Awards

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So what's all the yakking about? This week in San Jose, Calif., the talk is all about streaming media, as the second annual Streaming Media West conference goes to the heart of Silicon Valley.
In conjunction with the conference, online-events guide Yack has signed on as exclusive sponsor for San Francisco-based First Conferences' first-ever "Streaming Media People's Choice Awards."
The awards, which will be announced Wednesday, will celebrate and highlight the best of streaming media properties on the Internet, according to Jeff Morris, president and CEO of New York- and Emeryville, Calif.-based Yack.
Finalists for the awards in nine categories include Amazon.com, MP3, NPR, On24, WireBreak.com, ABC.com, Yahoo! Broadcast, Quokka and Pseudo.
Morris said the opportunity for Yack to sponsor the "Streaming Media People's Choice Awards" complemented its mission of connecting users with great Web content. He added that Web surfers need not wait until the "inevitable" wide rollout of broadband to watch great media online.
"There are a lot of interim technologies today that reside in the narrowband world that can simulate or emulate a lot of broadband functionality," Morris said.
Also this week, Yack is expected to announce a series of new hires: Ranbir Singh, previously with Vanstar Corp., has been tapped as senior vice president of finance and administration; Ellen Kaye, formerly with USA Networks, will become vice president of marketing; and Jeffrey Litvack, formerly with Mitchell Madison Group, has been named vice president of business planning.
Yack has distribution deals with Alta Vista and iwon.com, among others, and this week will announce a new "virtual network of event producers," which will link producers and events from across the Web. n