IQ News: WongDoody Crafts Effort for Event411.com

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West Coast hot shop WongDoody today launches a national campaign for Event411.com, a resource for hosts and guests planning individual or organizational events. Visitors can click on everything from award dinners to board meetings to bar mitzvahs, and the site, with a listing of 1 million event-focused businesses, helps them plan it.
“We are a next-generation company, which is reflected in every thing we do, including our ad campaign,” said Steven Koltai, chairman and CEO.
“There’s a lot of stress and tension and things of that nature involved with event planning,” said Tracy Wong, creative director of WongDoody, a shop known for its humorous and creative campaigns.




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