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The fine art of girl talk may rise to Academy Award-winning levels now that San Mateo, Calif.-based Women.com has teamed up with E! Entertainment and E! Online for an Oscar-based campaign, announced today.
“During E!’s Red Carpet pre-Oscar TV show, Joan and Melissa Rivers will be questioning celebrities and commenting on their clothes. Their comments will be folded into a quiz viewers can take on the Women.com Web site immediately,” said Anna Zornosa, Women.com’s senior vp of marketing.
The viewer who demonstrates the best grasp of the duo’s Oscar dish will win a trip to Hollywood and a makeover.
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