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Digital Planet, a Los Angeles-based new media shop beset by rumors of financial woes, has emerged with a new, high-profile Web client–and a likely new owner.
Last week, the firm relaunced Barbie.com, the Web site for the El Segundo, Calif.-based Mattel’s famed fashion doll. Additional redesign installments are to come over the next six months. Digital Planet officials said it beat out finalists Organic Online and Ogilvy & Mather Interactive in a Mattel review late last year.
The win brings to two the number of high visibility clients on DP’s roster.
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