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By Laura Rich
According to the latest audit by Coopers & Lybrand, advertising spending on the Internet is on the rise – by a whopping 333.3 percent over the same quarter one year ago.
At the spring conference of the Internet Advertising Bureau, celebrating the organization’s first anniversary, the auditor revealed that publishers earned revenues from advertising of some $129.5 million in the first quarter of this year. Industry consensus before the announcement was that revenues had fallen short of expectations.
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