A new Web site from online tech network Andover.Net is helping Web publishers and advertisers craft online goodies such as 3D text banners and animated GIFs. The service, GIFWorks.com, launches today featuring a suite of free-to-user Internet-based applications.
Various "e-tools" give Web designers and IT professionals the ability to edit and optimize their creations through a re-sizing and re-coloring function, as well as provide a library of graphics and fonts.
Bruce Twickler, president and CEO of the Acton, Mass.-based Andover.Net, said GIFWorks illustrates the evolution from working on the local computer desktop to the virtual "Webtop" workspace, in which e-workers access tools online. Thus, there is no download or installation time. The interface of the product is similar to a Windows application.
GIFWorks.com and its online applications will be entirely advertiser supported. Twickler said that due to the "in-browser" nature of the GIFWorks e-tools, companies that advertise on the site will benefit from the captive attention of users for sustained periods of time. At-launch advertisers include Lotus, IBM and Intel.
While the current suite of e-tools focuses on Web designers and publishers, Twickler said that future e-tools will be geared toward a variety of markets.