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Starbucks Coffee Company, Seattle, extended coffee consciousness onto the Internet with the launch last week of its long-anticipated Starbucks.com site. The site features not only information about Starbucks coffee and related products, but about the company and its community activities and coffee production in general.
Interactive features include a Coffee Taste Matcher to help consumers figure out what coffees they might like, a Gift Matcher which includes customized email reminders of special days and a Store Finder.
The extensive 250-page site took six months to produce.
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