Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With a live fashion show Webcasting this Thursday from Cannes, France, Victoria’s Secret isn’t trying to replicate the frenzy generated by last year’s first-time cyberevent. It’s trying to top it. To that end, the Columbus, Ohio-based company has added new technology to eliminate the same back-end problems experienced in 1999 and created more features to drive traffic to the site prior to, during and after the online fashion show.
The novelty and hype surrounding last year’s marketing extravaganza brought in a forgiving audience of 1.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in