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After a tumultuous 14-month stretch in which apparel maker VF Corp. has changed its online direction several times, the Charlotte, N.C.-based company has decided to let its brand groups determine their own online strategies.
The changes come as VF, which markets Wrangler jeans, Jantzen swimwear and JanSport backpacks, among other brands, has created a new division dedicated to directing the corporation’s online sales and technology strategy. It is headed by former VF marketing services manager Amy Robinson, who has been named electronic commerce manager of VF Services Inc.
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