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Rich media firm Unicast this week will kick-off a month-long program with several new advertiser, publisher and agency clients each agreeing to serve 1 million impressions of its “superstitial” ad model.
Superstitials are near full-screen ads that run between pages and load into a user’s browser only when bandwidth isn’t being used for content, explained Richard V. Hopple, chairman and CEO of the New York-based company. Unicast launched the format in February.
CBS SportsLine, Women.com, game site MPlayer, Excite and industry site Iconocast all have accepted the superstitials.
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