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Miller Brewing Company has added Unicast Superstitials to its Miller Lite “Get The Goods” online promotion running since May. A total of eight Superstitial commercials bound for sites such as CBS Sportsline, Playboy.com, Maxim Online, ESPN.com and CNN/Sports Illustrated will run through the summer, driving customers to www.MillerGetTheGoods.com, the Milwaukee-based company’s auction site.
The “Get The Goods” Superstitials are done in Miller Lite logo colors blue, red and yellow. They feature oscillating messages hinting at items up for bid and close with a tocsin in receding text: “Going, Going, Gone.”
“We are using them for 50 to 60 percent of our total online support for this promotion,” said Scott Bussen, marketing communications manager for Miller Lite.
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