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Digital Impact, one of a growing number of companies focusing on managing e-mail direct marketing campaigns, is launching Father’s Day efforts for Omaha Steaks and The Sharper Image this week.
Founded in 1997, the San Mateo, Calif.-based company has a roster of about 40 clients, including Tower Records, Macys.com, and eToys.
Omaha Steaks is sending special offers to its opt-in list of 260,000 people, while on- and offline retailer The Sharper Image plans to test five different combinations of offers and lists.
Omaha Steaks has engaged in e-commerce since 1991, opening a Web store in 1995.
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