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Java lovers will soon be able to order their favorite coffee blends on the Web through a commerce-focused site being launched by Seattle-based Starbucks Coffee Co. and created by Organic, San Francisco.
Organic was chosen for the assignment following a review among 10 shops. The agency, part of Omnicom Group’s Communicade unit, will create a site that sells the popular retailer’s coffee, brewing equipment, mugs and related merchandise.
Other content will include features pointing out, for example, that the flavor of coffee varies by where it is grown and how it is roasted and brewed.
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