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Coca-Cola Company’s youth-targeted Sprite brand committed to its first Internet sponsorship last week, in a venture with Pseudo Programs, New York. Pseudo bills itself as an Internet television network and broadcasts live weekly shows using RealNetworks’ RealAudio and RealVideo.
Sprite sponsored last Wednesday’s 10 to midnight Pseudo show, 88Hip-Hop, holding The 88Hip-Hop Sprite Summit, which was cybercast at www.88hiphop.com and could also be accessed at www.pseudo.com. The show typically receives 150,000 unique viewers per month.
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