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Tipping off the NCAA Men’s Basketball Championship tournament known as March Madness, sports supersite CBS Sportsline and automaker Oldsmobile have teamed up to create an integrated promotional campaign to help incent online users to test drive Oldsmobile cars.
Beginning this week, visitors to either the CBS Sportsline or the Oldsmobile Web sites can enter to win one of seven Oldsmobile cars in two sweepstakes–March Madness Car Craze or Oldsmobile’s Men’s March Matchup. The kick-off of the sweepstakes followed yesterday’s online posting of the official brackets for the NCAA six-round tourney on www.CBSSports-line.com.
The strategic digital partnership between CBS Sportsline and Oldsmobile utilizes a mix of banner ads, buttons, pop-up interstitials and offline elements to promote Oldsmobile’s exclusive sponsorship of the NCAA tournament brackets arena, a popular feature within CBS Sportsline’s NCAA tournament coverage.
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