IQ News: Speech-based Ad Unit Adds New Revenue Stream

SpeechWorks International, the Boston-based provider of conversational speech recognition technology and products for the telephone, today introduced the SpeechSpot, a speech-based ad unit that can be played over the phone.
The new ad vehicle offers dot.coms, hungry to capitalize on the mobile phone explosion, a revenue generator as they expand into the speech recognition space to increase customer loyalty and differentiate themselves from the competition, said Steven G. Chambers, vice president of marketing for SpeechWorks.
SpeechWorks, which has been setting up speech-activated telephone systems since 1995, has already deployed speech-enabled telephone services for brokerage house E*Trade, Boston, and restaurant reservation network foodline.com,