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As college students head into the final stretch of the spring semester, Sony this weekend kicked off its ‘Final Distraction’ promotion to tempt them away from their studies and onto its Web site, The Station@Sony.com. ‘I believe promotions are as important to drive traffic to The Station’ as the site’s content itself, said Steven Yee, vice president of marketing for Sony Online Ventures, New York. He likened the intended frequency of Sony’s Web blitz to McDonald’s and its monthly Happy Meal promos.
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